In the process of promoting the high-quality development of Zhejiang's economy, the digital economy has increasingly become the main engine of economic growth. Giving full play to the leading advantages of digital economy and building a highland of national digital economy innovation and a highland of global digital trade are the important functions and roles Zhejiang should play in the development of regional integration in the Yangtze River Delta.
Combined with the characteristics of digital display and transaction, the Department of Commerce of Zhejiang Province initiated the first virtual expo of digital service trade in China.
The highlights of the expo mainly include the following aspects:
The first digital international service trade exhibition in China. "Zhejiang Virtual Expo in Digital Service Trade" is joint global exhibition organizing committee by Fira de Barcelona (Smart City Expo World Congress and Mobile World Congress); Reed Exhibition in France (MIPTV and MIPCHINA); Koelnmesse in Germany (DMEXCO); Hyve Group in the UK (Bett- the largest digital education exhibition in the world); and Dubai International Exhibition Center (GITEX), etc. Online showcase and resources and experiences sharing of all parties in the digital field, to promote multilateral cooperation and all-win situation.
Featured by cross-border services, covering all areas of service trade. "Zhejiang Virtual Expo in Digital Service Trade" combined with multiple industries in the field of service trade, is more suitable for the characteristics of digital display and transaction. It will open several theme of service trade exhibition halls including Digital City Service, Cartoon& Game, Traditional Chinese Medicine for Global Health, Film and Television Content, Digital Education, Smart Retail, IT, International Logistics and Digital Finance. Service trade enterprises can upload relevant information, display products and technologies; participate in online interactive exchanges and online matchmaking between suppliers and purchasers; guide enterprises to adopt international digital marketing means for promotion and marketing. It has a special "virtual expo training" section, which uses cross-border mainstream video tools and online translation to solve the time difference and language difficulties. In addition, it has a special area for international cooperation to provide exhibition and communication opportunities for international activities and consultation. Enterprises can effectively participate in various online exhibitions during the epidemic through online training, to realize "virtual expo", "virtual docking" and "virtual transaction" among enterprises, and provide opportunities for communication, exchange and transaction for global service trade enterprises.
Digital Zhejiang will serve the world based on digital technology. "Zhejiang Virtual Expo in Digital Service Trade" gives full play to the first mover advantage of Zhejiang digital economy, uses digital technology to serve enterprises, uses 5g, intelligent robot, blockchain and other technologies to improve product experience. Strengthens intellectual property protection and policy guidance services, as well as realizes the perfect integration of service trade "going out" online and offline, in order to create a global future of digital Zhejiang service.